Hannity and Colmes had Frank Luntz on their show yesterday afternoon, exploring what undecided voters of North Carolina thought about the Republican and Democratic candidates. Luntz’s company, “Luntz, Maslansky Strategic Research” is able to, “find the EXACT words and phrases to help you succeed – the messages that will frame the debate and generate support for your side of the issue,” according to their web site.
When polling this group of undecided voters, Luntz asks a series of questions regarding what the audience knows about the candidates political accomplishments. The audience was overwhelmingly able to sound off McCain’s victories; examples ranged from surviving POW camps to serving the nation with legislation such as the McCain Feingold Act. The audience was unable to recall accomplishments on behalf of the Democratic candidates.
This shows the upstanding nature of John McCain’s character, record and shows that he has been able to make substantial accomplishments. The fact that the audience was able to give many examples in favor of McCain, but nothing for the Democrats leads one to believe that this is a prime example of the abilities that Luntz has to frame debates.
